This is the tenth installment of 12 Things to Know About Buying Carpet which can also be downloaded as a free eBook.
If you’ve been shopping for carpet for awhile, you might have already noticed that it is often difficult to compare apples to apples. There are so many different brands, that customers who want to shop products for the lowest price have a hard time figuring out the real deal.
What’s going on here?The unfortunate answer is that a lot of the big box home improvement stores are selling “private label carpet”. What’s a private label carpet? It’s one that they’ve bought from a supplier and stuck their own brand name on the label.
For example, let’s say that Frank’s Floors manufactures carpets. They sell the carpet – let’s call it Sally’s Special – to different retailers. The first retailer, Big Box Store, renames Sally’s Special into the Big Box Special. The second retailer, Carpet Concepts, still calls the product Sally’s Special. The Big Box Store has done a private label.
What does all this mean for you, the consumer? It means that it’s basically impossible to compare the prices of an identical product at two different stores.
At Carpet Concepts, we do not private label carpets. We’re more than happy for comparison shoppers to come in and visit our showroom. We do wish that more flooring retailers would follow the same practice, so that carpet shoppers wouldn’t need to be so confused about the product offerings and prices among competitors. It’s only fair to be judged on price and quality. We’re confident that our price and selection will stand up to scrutiny.
If you’re shopping other places, our advice to you is not to get too consumed with the names of the various products. Purchase your carpet for its quality, first and foremost. Interested in learning more about shopping for carpet? Download our FREE eBook, (right).